Idea is not just a name. It’s a whole new approach to a set of irons. Unique, yet so logical. And quite simply, a better idea for golfers. From long to mid to short, each part of the set is optimized for maximum performance benefits and then integrated to work together. Better because they’re easier to hit. Starting with the long irons. These traditionally hard-to-hit clubs are gone, replaced with new-generation i-Woods. Part iron, part wood, they combine fairway wood distance with the control and accuracy of an iron. Next, the oversize mid irons have a hollow cavity-back design. This moves the weight low and to the back for the easiest-to-hit mid irons ever. Rounding out the set are the cavity-back short irons. They combine maximum forgiveness and control, which are needed in the scoring clubs. At Adams Golf they know easy to hit, after all, we’ve been making the easiest-to-hit fairway woods for years. These irons will have you playing with more confidence and more fun. That’s the Adams Idea.